Press Release for Juxtaposition Java Co.
FOR IMMEDIATE RELEASE
Can Juxtaposition Java Co. Recover from Its Unethical Sourcing Practices?
The Juxtaposition Java Co. promises to rebuild trust after unethical sourcing practices.
[Portland, OR] – [5/5/2023] – The Juxtaposition Java Co. issued a public apology for its unethical sourcing practices today. The company has been using coffee beans sourced from farms that have not been following fair trade rules.
Juxtaposition Java Co. Apologizes for Unethical Sourcing Practices
“We are deeply sorry for the harm that we have caused,” said Daniel Switzer, Head of Public Relations at The Juxtaposition Java Co. “We have made a serious mistake and we are committed to doing everything we can to make things right.”
The company is committed to doing better in the future. They promise that they understand the serious nature of the circumstances. "Fair trade helps to ensure that farmers and workers receive a fair price for their goods, which can help to lift them out of poverty." (Weitzman/Financial Times, 2006)
Company Takes Steps to Address the Problem
The company has already taken steps to address the problem. It has terminated its relationship with the supplier that provided the unethically sourced beans, and it is working to develop new sourcing practices that ensure that all its coffee beans are ethically sourced.
The company also provides financial assistance to the farmers harmed by its unethical practices. It is also working to educate its employees about ethical sourcing practices and to create a culture of ethical business within the company. Just like our partners at FairtradeCertified.org, “We believe in community, we’re excited about change, and we’re guided by bright, talented changemakers who share our vision.” (Fair Trade Certified, 2022)
Company Remains Committed to Ethical Business Practices
“We know that we have a lot of work to do to rebuild trust,” said Switzer. “But we are committed to doing everything we can to make things right. We are grateful for the support of our customers, employees, and the public, and we will continue to work hard to earn their trust.”
(Fairtrade Certified, 2022)
“Fairtrade is far more than a certification scheme. Behind the famous Fairtrade label is one of the largest and most diverse global movements for change, working with 1.9 million farmers and workers, as well as a global grassroots supporter base of more than 2000 Fair Trade Towns in 28 countries, and countless schools, universities and faith groups.” (Fairtrade International, 2023)
About The Juxtaposition Java Co.
The Juxtaposition Java Co. is a leading provider of coffee products. The company was founded in 2019 and is headquartered in Portland, OR. The company has a strong commitment to ethical business practices, and it is working to make a positive impact on the world.
Statistical Facts
- The Fairtrade movement has been around for over 25 years and has helped over 1.9 million farmers and workers in developing countries.
- Fairtrade coffee farmers earn an average of 1.4 times more for their coffee than non-Fairtrade farmers.
- Fairtrade premiums have helped to improve the lives of coffee farmers in several ways, including:
- Investing in sustainable farming practices
- Providing access to education and healthcare
- improving infrastructure
- Fairtrade coffee is available in over 160 countries around the world.
- In 2022, Fairtrade coffee sales reached $1.7 billion. This represents a growth of 10% over the previous year.
- The Fairtrade coffee market's growth is driven by increasing consumer demand for ethical products.
- A recent survey found that 70% of consumers are willing to pay more for Fairtrade coffee
Additional Resources
Why Fair Trade - https://www.fairtradecertified.org/why-fair-trade/
Key Benefits of Fair Trade - https://www.fairtrade.net/about/key-benefits-of-fairtrade
The bitter cost of ‘fair trade’ coffee - https://www.ft.com/content/d191adbc-3f4d-11db-a37c-0000779e2340
The Juxtaposition Java Co.’s Blog - https://juxstapositionjava.blogspot.com/
Contact:
Daniel Switzer
Head of Marketing
Daniel.Switzer@snhu.edu
